ASDA Lunch Boxes

These lunch boxes are a great example of packaging design by Emma Smart. Each sandwich box opens up into an image of a place setting. There are three different lunch box themes (Satisfying, Healthy and Children's), each with an appropriate design. I would be so thrilled if I opened my lunch box to find this. It shows how much emotional enjoyment design can add to an experience. Emma created these lunch boxes for ASDA as part of a student project a few years ago.